Practical guides, no fluff.
Straight answers to the questions business owners actually ask about websites, AI assistants and getting found online — with honest ranges and no invented statistics.
Search results, fewer clicks: what the UK's zero-click search rate means for your website
More UK searches end without any click than in similar countries. Here's what that means for your Google Business Profile, reviews, and website — and what to do about it.
Read the guideAI chatbot, AI receptionist, or a built-in patient assistant — what does your practice actually need?
An AI chatbot, an AI receptionist, and a built-in patient assistant sound alike but aren't. Here's what each one actually does — and how to tell which your practice needs.
Read the guideGoogle pulled its AI answers from some health questions — what that means for your own website’s content
Google pulled AI Overviews from some health searches after reporters found misleading medical answers. Google says most overviews are accurate; the fix was narrow. Here's the honest read for your own site.
Read the guideHow to choose an aesthetic clinic website designer in the UK
The questions worth asking any aesthetic clinic website designer about price, timeline, real examples and compliance — before you sign anything.
Read the guideThe CMA is reviewing private dentistry pricing — what it means for your practice's website
The CMA has opened a market study into private dentistry, including how patients search for and compare practices online. Here's what it means for your website, and what to check now.
Read the guideWebsite or marketing agency — which does an aesthetic clinic actually need first?
A website and an ongoing marketing agency solve different problems. Here's how to tell which one your aesthetic clinic actually needs first.
Read the guideHow to choose a dental website design agency in the UK
The questions worth asking any dental website agency about price, timeline, real examples and what's included after launch — before you sign anything.
Read the guideWebsite or marketing agency — which does a dental practice actually need first?
A website and an ongoing marketing agency solve different problems. Here's how to tell which one your practice actually needs first.
Read the guideWhat an AI assistant should do — and never say — for an aesthetic clinic
An aesthetic clinic's AI assistant should book consultations and answer plain questions — never recommend a treatment, promise a result, or push an injectable as something to buy on the spot.
Read the guideWhere do new dental patients actually come from?
Search, your Google Business Profile, reviews and referrals each bring a patient to your site in a different frame of mind. Here's the job your website needs to do at each stage.
Read the guideWhat does a dental practice AI assistant actually cost?
Setup and monthly costs for a dental AI assistant, what moves the price, and why most website agencies don't build one at any price.
Read the guideThe complete guide to dental practice websites (2026)
What a UK dental website costs, how long it takes, what actually books patients, and how to stay GDC-compliant — one guide covering the whole decision.
Read the guideHow to get more implant and Invisalign enquiries from your website
High-value treatment enquiries are easily lost to slow replies and thin pages. What actually keeps an implant or Invisalign enquiry moving toward a booking.
Read the guideGDC-compliant dental websites: what the rules actually require
What a dental website legally has to show, what claims are and aren't allowed, and how to check your own site against the rules in ten minutes.
Read the guideGetting found in the age of AI search: what AI Overviews mean for your website
AI Overviews are changing how patients search. Here's what's actually happening, and how to structure a site so it still gets found — and cited.
Read the guideAI assistants for dental and aesthetic clinics — a practical, safe guide
What a good clinic AI assistant does, the five things it must never do, how dental and aesthetics rules differ, and what one costs to build and run.
Read the guideThe things that make a dental website actually book patients
A booking action you can't miss, real photos, honest treatment pages, speed on a phone, some sense of price, and after-hours capture. Here's the checklist, and a five-minute self-audit.
Read the guideHow long should a new website take?
Most sites take weeks to months; a focused one can be live in 7–10 days. The honest bit: what decides it is usually your content readiness and revisions — not the agency. Plus a realistic day-by-day timeline.
Read the guideCatching the after-hours enquiries you’re losing
A lot of interest arrives after hours, when no one’s there to answer — and people book with whoever replies first. Work out the real cost for your own practice, then see how a safety-tested AI assistant catches them 24/7.
Read the guideWhat a dental practice website costs in the UK — and what changes the price
Honest 2026 price ranges — from about £1,500 to £10,000+ — plus the three things that actually move the number, the ongoing costs people forget, and how to judge a quote.
Read the guideWhat an AI patient assistant is — and what it should never do
What a good AI receptionist does for a dental practice — and the five lines a safe one should never cross: inventing facts, giving clinical advice, or handling an emergency itself.
Read the guideComing soon
- Turning interest into booked customers
New guides publish regularly. Every figure is sourced or framed so you can do the maths yourself — no invented statistics, ever.